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marketing pitfalls

Do You Sabotage Your Content Marketing?

5 Apr,2017 admin

The objective of content marketing is to establish your company as a major source of credible information and guidance for …

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seniors market

Change Vocabulary To Target The Older Market.

4 Apr,2017 admin

There is a fundamental problem that copywriters face in writing copy or content aimed at the over 50s demographic. They …

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advertising to over 50s

Over 50’s Make Great Proofreaders

20 Mar,2017 admin

The little things that slip through the cracks of proofreading often glare out at us once our copy is in …

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advertising to seniors

Print Advertising Still Has The Magic

20 Mar,2017 admin

It would be a grave mistake to follow the herd in assuming that ‘print advertising is dead’. Certainly, it lost …

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Recent Posts

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