The objective of content marketing is to establish your company as a major source of credible information and guidance for …
Change Vocabulary To Target The Older Market.
There is a fundamental problem that copywriters face in writing copy or content aimed at the over 50s demographic. They …
Over 50’s Make Great Proofreaders
The little things that slip through the cracks of proofreading often glare out at us once our copy is in …
Print Advertising Still Has The Magic
It would be a grave mistake to follow the herd in assuming that ‘print advertising is dead’. Certainly, it lost …